KISS have debuted their award-winning spirits portfolio Drink It Up by KISS in the U.S. After selling over 100,000 bottles across Europe, Japan and Australia, the master-blended portfolio of premium gin and rum is now available across 25 states. This liquor portfolio with its unparalleled craftsmanship and exceptionally smooth taste, was created by fans, for fans. Drink It Up By KISS is a collaboration between the legendary band, their licensing agent, Epic Rights, and the award-winning spirits producer Brands For Fans.
The band launched their spirits collection in Europe, Australia and Japan last year with their Black Diamond Rum, a blend of Caribbean rums aged for up to 15 years using a traditional barrel aging process. The group then followed it up with “Cold Gin,” a premium distilled gin that pays tribute to the band’s iconic 1974 song of the same name. Originally released in select territories, the group is now introducing their rum and gin to the U.S. market, with Drink It Up By KISS launching in 25 states across the country starting today.
Each spirit in the Drink It Up by KISS collection was created by the band members in conjunction with in-house master blenders who worked to develop a product line with a distinct taste profile. The band members all played an active role in developing the line of rum and gin, working with Swedish company Brands For Fans on everything from the taste profile to the rock star-inspired packaging. Everything is officially licensed and available for purchase on drinkitupbykiss.com.
“From Monstrum to Cold Gin, we wanted each spirit in the portfolio to reflect the energy of our band,” KISS frontman Paul Stanley tells Rolling Stone. “We didn’t just slap a label on and call it a day; we’re proud to say that each bottle in the Drink It Up By KISS portfolio was carefully curated and each unique spirit has earned its name.”
Each spirit for Drink It Up By KISS was created by a globally recognized, in-house master blender who developed an award-winning product line with a distinct taste profile. Whether you’re a Starchild, Demon, Spaceman, or Catman; there’s something to make everyone feel like a rockstar.
* KISS Black Diamond Premium Dark Rum: KISS Black Diamond Premium Dark Rum has a marked oak-character, thanks to the rum’s 15-year barrel aging process, leading to a slightly spicy finish. The product has been awarded six global accolades for quality and design
* KISS Detroit Rock Premium Dark Rum: For something a little stronger and more complex, there’s the KISS Detroit Rock Premium Dark Rum. This pays homage to the hit song “Detroit Rock City” and is bottled at 45% volume with a clear barrel finish, for a sophisticated and full-bodied taste. The rum has received eight internationally recognized awards for quality and design.
* KISS Monstrum Ultra Premium Dark Rum: Named after the Latin word for ‘monster,’ the KISS Monstrum Ultra Premium Dark Rum lives up to its title as a monstrously exceptional rum. It’s the newest and boldest addition to the portfolio that’s not to be missed. The high-end and specially selected rum is barrel aged over 14 years. KISS Monstrum Ultra Premium Dark Rum has a well-balanced finish that highlights the uniquely crafted blend which has no added sugar or flavorings.
* KISS Premium Distilled Cold Gin: In tribute to the iconic 1974 KISS song and the band’s hometown of New York City, there’s the KISS Premium Distilled Cold Gin. With classic gin tones like juniper, citrus, and herbs coming through on the palate, a product of the five-time distillation process, it’s a must-have for KISS and gin fans alike.
The Drink It Up by KISS portfolio retails for $33.99 for the cold gin and dark rum, to $159.99 for the limited-edition Monstrum Ultra Premium Dark Rum. Find out more at drinkitupbykiss.com.
This post first appeared on Rock Confidential.
KISS Introduces Rum And Gin Collection To U.S. Market